CALMing TV loudness wars
With Congress’ proposal of CALMer airwaves via the proposed Commercial Advertisement Loudness Mitigation Act, television viewers may be able to expect some aural relief as TV spots are required to be softer in volume than the shows they accompany. I just want to split a few hairs and talk about some of the technical implications here.
IT’S THE DYNAMICS, SILLY
This is one of those areas of mixing sound for picture that overlaps with music mixing. Every pop music mixing engineer has fought in the Loudness Wars–the dilemma of how can I get my track to sound louder and hotter than the one before it on the radio. Essentially TV spots are doing the same thing vs. the shows they sponsor. Let’s talk about how dynamic range, essential to audio enjoyment, suffers in the loudness wars.
Most TV spots usually do not require a very wide dynamic range since their narrative develops quickly over 10, 30, or 60 seconds, among other reasons. Dynamic range is sacrificed for the cause of instead being able to push up the whole mix. The tighter the dynamic range of any audio mix, the louder it can theoretically be played back/broadcast, since it is less likely to clip (overload) while raising the softest levels as well. The tradeoff is reduced impact of loud signals since everything is already loud.
A TV show on the other hand develops its narrative over at least 30 minutes and perhaps it wants to make use of more dynamic range to tell its story. When that car crash comes, it should make an impact vs. the dialogue. Loud enough to make you feel it. Unfortunately when TV dialogue is mixed as loud as it often is, impacts and explosions don’t open up the listener’s ears as much as they would in most films. When everything is loud, ear fatigue naturally starts to desensitize us…this is the last thing a mix engineer may want but loud mixes are very powerful to the listener for a short time (until she turns down the volume on her set).
LET’S GET RESENSITIZED
So let’s recap. TV spots are mixed (or broadcast) louder than TV shows. Movies are mixed with even more dynamic range than shows, since the viewer always has to turn up the volume when putting in a dvd. And there is a tradeoff of strong impact vs dynamic sensitivity (which generates interest). It would quickly get very tiring if Scarface was mixed as pungently loud as South Park. How would the filmmakers build drama & tension without quieter segments?
Doesn’t it make sense that if a TV spot is dialogue-driven then the viewer should expect more or less consistent dialogue levels from TV show to TV spot? And wouldn’t that make everyone in the house CALMer in this stressful time? Commercials may still sound louder, perhaps harsher, using more compression, or pushing a heavier assault of sound effects. But I can see no reason for the broadly indiscriminate desensitization that overly loud commercial mixes subject the viewer to today, pre-CALM. I hope this legislation helps foster a more respectful airspace in this time of war…volume war.


I was watching an interesting documentary the other day that had obviously spent most of its budget on traveling around the US and Europe in pursuit of interviews. They captured a fascinating depth and breadth about the subject by literally going the extra mile. While there wouldn’t be much of a film without this footage, the dialogue tracks sounded ‘choppy’ and low-budget. As a sound engineer it struck me how easy it is to overlook simple, relatively cheap post-production sound techniques that can dress up hard-won interviews into dialogue tracks that sound natural and continuous.
ADR is shorthand for automatic dialogue replacement – though hardly automatic and nothing more than a necessary evil to many directors, actors and post-production audio engineers. While it can be rather routine to coordinate and carry out these recording sessions, ADR should really be thought of as another creative tool in the sonic arsenal. Not just for flubbed lines anymore, ADR can marry dialogue with picture in some interesting ways that would otherwise be clumsy or inconceivable to shoot live.
Watching American football in recent years is a much more immersing experience than years ago. Of course the HD revolution brought us gorgeous picture detail, ability to rewind/replay/record, and closer cameras that put us right on the field. But let’s talk about some of the audio engineers’ more subtle techniques for getting us all riled up.
My book shows you how movie soundtracks are made!